‘Hyper’ meaning ‘Many Interconnected Dimensions.’
‘Innovation’ meaning ‘Successful Introduction of Novelties.
Hyperinnovations are beginning to hitting the market at pace. Hyperinnovations are the kind that interconnect ideas across technological, market, even industry boundaries.
For example, think of your very own handheld computer device: is it a video camera or personal assistant; a music centre or communications tool; a games consol or dictaphone; a book or television; a musical instrument or credit card; a remote control or word processor; a front door key or portal to the world? And this is only the beginning.
It’s happening in Banking (all-in-one bank accounts with free travel insurance, free air miles, automobile breakdown cover, monthly interest return, credit facilities with fraud protection, discounts at certain superstores and more); in Cars (hybrid gas/electric automobiles integrating intelligent road navigation, interactive entertainment and broadband); in Utilities (discrete energy, water and gas products combining with intelligent information services, home automation, building and maintenance); in Food (hybrid fruit such as the ‘Grapple’ (grape+apple), ‘Peacotum’ (peach+apricot+plum), or ‘Necaplum’ (Nectarine+Plum are in the Lab now); in Movies (Batman Vs Alien Vs the Joker Vs Predator); et al.
As innovations crisscross traditional boundaries, and becoming evermore complex and convoluted in terms of their schemes, processes and technologies, there is a mission critical need for structured methodologies to assist in the capture objective information; structure knowledge sharing; give a common language across teams; and enable continuity in information transfer.
Without such methodologies, information can be lost or misinterpreted; resulting in errors, delays and much rework.
The Hyperinnovation Methodology Comes in 6 Structured Steps:
- The Search for Seeds and Complexes of Needs: Tools for the hunt of inspirational new product/service concepts, and the pursuit of multidimensional customer needs. Key Concepts: delicate seeds yet powerful concepts; tool stories, customer meanings, hypertribes, multiprocessing consumers, demandplex: complexes of customers demand, multidimensional customer questions.
- Analysing Customer Demandplex: Practical methodology that reveal what the customer wants deep down (even though they may not know or are able to articulate what they want), with technique for the precise identification and definition of so-called demandplex. Key Concepts: customer web analysis, multidimensional values questions, customer lectures, actual place actual product analysis, visual image profiling, customer reaction analysis, high concept invisible and intangible desires.
- Translating Raw Customer Demandplex: A set of structured charts that capture customer demandplex, in turn methodically translating these raw demandplex into objective product/service characteristics and technical design targets. Key Concepts: raw demandplex inventory, translating raw demandplex into meaningful descriptions, translation into creative design characteristics and design targets.
- Identifying Core-Competency/Core-Technology: A further set of charts that define the core-competency and core-technology needed to realise the above product/service characteristics and technical targets. Key Concepts: what’s core development, 5 building blocks of core-competency, core-competency chart, core-technology chart.
- How to Focus on What’s Most Important: A methodology enabling concentration of effort on the most important characteristics relative to the competitive context and customer preferences. Key Concepts: which customer, comparative benchmarking, which competitor, customer demandplex competitive benchmarking, detailed translation benchmarking, what is most important?
- Integrated Conceptualisation Matrix: An integrated matrix that builds and detailed a robust multidimensional innovation concept. Key Concepts: the quite shout of the customer, bring the conceptualisation matrix together.
The Methodology Offers Many Benefits.
It is aligned with today’s market realities, in so much as modern customers not only have higher expectations, but also have multiplexes of needs and wants (i.e.; demandplex).
More an more often, management are faced with an agonising conflict within the innovation process: ever increasing complexity against the need to get innovations to market faster.
The method is structured so that even the most complex product or service can be objectively and quantitatively conceptualised in a much shorter cycles.
It is a clear and transparent why to capture data; hence it is powerful political levelling tool (i.e.; here’s the data, not the opinion).